On Friday, November 22, 1963, at 11:40 a.m. CST, Kennedy, his wife Jacqueline, and the rest of the presidential entourage arrived at Love Field in Dallas, Texas, aboard Air Force One after a very short flight from nearby Carswell Air Force Base in Fort Worth. The motorcade cars had been lined up in a certain order earlier that morning but, just prior to Kennedy’s arrival, the order of the vehicles was changed. The original schedule was for the president to proceed in a long motorcade from Love Field through downtown Dallas, and end at the Dallas Business and Trade Mart.
The motorcade was scheduled to enter Dealey Plaza at 12:25 p.m., followed by a 12:30 p.m. arrival at the Dallas Business and Trade Mart so President Kennedy could deliver a speech and share in a steak luncheon with Dallas government, business, religious, and civic leaders and their spouses. Dallas’ three television stations were given separate assignments. As WFAA-TV 8 (ABC) was providing live coverage of the President’s arrival at Love Field, KRLD-TV 4 (CBS) was set up at the Trade Mart for Kennedy’s luncheon speech. WBAP-TV 5 (NBC), being a Dallas/Fort Worth network based in the latter, had done live coverage of the President’s breakfast speech in Fort Worth earlier that day. On hand to report the arrival on radio was Joe Long of KLIF 1190.
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